Joe Martin Stage Race

Our very own Emerson Oronte recently finished 4th at the Joe Martin Stage Race in Fayetteville, AR. Emerson has been a FinKraft client for several years now and it’s nice to see his hard work pay off. If you wish to learn more about Emerson and his team, Team Horizon Organic p/b Einstein Brothers Bagels,…

CX Nationals-A Racer’s Story

One of Finkraft’s own, Matt Moore, recently made the trip to Boulder, Colorado to compete in the Masters 60+ category at nationals. As can be expected from such a journey, there was quite a story behind it and we are happy Matt was willing to share his with us. We hope you enjoy it as…

Waking Up Is Hard to Do

At a recent regional Olympic distance triathlon, open water currents and course issues made the swim portion of the race take much longer than is normally expected. When one of our clients came out of the water, she looked at her watch and we could instantly see that she was dejected. Her time was over…